Throughout this year, we have made huge strides to strategically update our communications program to leverage new digital tools as well as our tried and true traditional methods.
2023 was a year of firsts:
- Communications grant for $50,000
- First CSEA-led press conference since 2018
- First CSEA-led coordinated digital ad campaign
- First CSEA media blitz days
On May 5th and 6th, we witnessed an extraordinary convergence of strength and solidarity as over 150 passionate CSEA members united for a transformative media blitz. What transpired surpassed all expectations, serving as a powerful reminder of the unbreakable bonds that define our union family.
This monumental event was not just about interviews, headshots, and ads; it was a rallying cry for justice and a celebration of the resilient spirit that thrives within our collective. The goal went beyond creating lasting worker-led content – it was about reaffirming our commitment to each other and to the shared values that bind us together.
In the midst of creativity, we created over a dozen ads that will echo our message for years to come. However, it was the overwhelming turnout at our union hall that truly embodied the essence of what it means to be a union family. Our gathering overflowed with unity, with more members present than we had chairs – a poignant testament to the strength of our shared purpose.
The pinnacle of the day unfolded in a powerful rally before the Governor's Mansion. There, we raised our voices collectively, demanding acknowledgment of our pleas for essential rights – for healthcare, fair pay, and a quality life for future generations. This was more than a media blitz; it was a declaration that, together, we are an unstoppable force advocating for the well-being of our union family and the generations to come.
As we embark on 2024, I eagerly anticipate advancing our communication efforts further. We remain committed to connecting with both our existing members and those yet to join our union, as well as fostering meaningful dialogues with legislators. Through a strategic presence on both social and traditional media platforms, we will continue to amplify and champion our core values. Here's to a year of continued growth, strengthened relationships, and impactful communication.
- Drew Stoner, Communications Director